When EC Gallery was first launched as an online venue for artists and craftspeople, we made the decision to focus on individuals. The
reason for that has to do with "perception" -- we want our online visitors
to realize that this is all original, handmade work that is actually made by
creative human beings, and is not being mass produced by larger companies or being sold by import "buy/sell" stores.
Since it is likely that over 99% of the people who come to EC will be new to your own business, it will not make any difference one way or the other to them what you call your studio -- they will be strictly concerned with your work. Those who may be looking specifically for you will use our in-site search option, therefore if that's important to you, it may be a good idea to include your studio name in your 15 description.